LimeRoad TVC - Set Design / Western

I was approached by Flying Pigs Production to design the sets and art direct 2 Limeroad television commercials.  in 2014, during their rebranding effort. The brief was fairly simple, emphasise and glorify the name of the brand in both with custom typographic elements with a sense of high fashion in mind.

This particular TVC was about showing the scale of the typographic elements in contrast to the models doing the ramp walk around them. The set was produced, shot and dismantled in 48 Hours.

Production House

Flying Pigs Productions

Executive Producer
Salil Gupta

Line Producer
Roshan Dutt

Bharat Sikka

Set Design and Art Direction
Anant Ahuja

All copyrights reserved by Anant Ahuja/Typethug

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