Chicane Circuit / Branding + Environment Design

India's first professional cum recreational karting track.
 
Chicane Circuit is 1.2km international standard karting track which is the first in India to be approved by Commission Internationale de Karting (CIK).
Designed by Mecco Sports and managed by Phoenix Live, it has 16 bold curves, and that is where the track derives its name from.
The idea behind the visual system for chicane is fairly simple, yet elegant. It has a basic monochromatic, adrenaline fuelled logo which denoted speed, the iconography, typefaces and illustrations have been carefully defined keeping the international karting standards in mind.
It boasts a vast variety of graphics, which have been put to true use all over the track, from Marshal’s uniforms to security checklist document. In simple words it’s a visual treat for the speed heads.

Agency

Inchwork


Creative Direction

Anant Ahuja

Art Direction

Niteesh Yadav

Designers

Niteesh Yadav, Gulab Saggu, Rahul Pande, Kavleen Bains

All copyrights reserved by Anant Ahuja/Typethug

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